
Why Facebook Remains the Top Social Media Marketing Platform – And Why Your Business Should Leverage It
Facebook has consistently held its place as the go-to social media platform for both users and marketers around the world. Despite the rise of competitors like TikTok and Instagram, Facebook continues to dominate the social media marketing landscape — and for good reason. With over 1.56 billion daily active users and more than 2.8 billion monthly users globally, Facebook offers unmatched reach. It’s not just a place to connect with friends and family — it’s where people go to discover brands, explore products, and engage with businesses. In fact, over