Get more bookings with Google Search Ads
When travelers search for a car rental, your ad appears at the top - before any organic results. You only pay when someone clicks. No impressions fee, no guesswork.
Keyword targeting
Your ad shows only when someone searches terms like "rent a car" or "airport car rental" - targeting people with purchase intent.
Pay per click only
Unlike display or social ads, you pay only when someone actually clicks your ad. Impressions are free exposure.
Top-of-page placement
Your ad appears above organic results - the most visible spot on the search results page, even before established brands.
Full budget control
Set a daily cap and never overspend. Pause, adjust, or scale your budget at any time with no contract lock-in.
Sample keywords we target:
| Monthly ad budget | Est. monthly clicks | Avg. CPC | Est. conversions (8.45% rate) | Est. cost per booking |
|---|---|---|---|---|
| $250 / mo | ~305 | $0.82 | ~26 bookings | ~$9.71 |
| $500 / mo | ~610 | $0.82 | ~52 bookings | ~$9.71 |
| $750 / mo | ~915 | $0.82 | ~77 bookings | ~$9.71 |
| $1,000 / mo | ~1,220 | $0.82 | ~103 bookings | ~$9.71 |
Conversion rate varies by website quality and offer. Projections are estimates based on industry averages, not guarantees. A more conservative 1% conversion rate would yield ~6 bookings per 610 clicks at the $500 budget.
- ✓1 search campaign
- ✓Keyword research & grouping
- ✓Ad copywriting (3 ads)
- ✓Bi-weekly optimization
- ✓Monthly performance report
- ✓Conversion tracking setup
One-time setup fee: $500
- ✓Up to 3 search campaigns
- ✓Full keyword research (~300 terms)
- ✓Ad copywriting & A/B testing
- ✓Weekly optimization (3x 30 min)
- ✓Weekly report with analysis
- ✓Ad extensions (sitelinks, callouts)
- ✓Conversion tracking + call tracking
One-time setup fee: $750
- ✓Unlimited search campaigns
- ✓Advanced keyword strategy
- ✓Competitor analysis
- ✓Daily monitoring & optimization
- ✓Weekly report + monthly strategy call
- ✓Landing page recommendations
- ✓Retargeting campaign included
- ✓Priority support
One-time setup fee: $1,000
Curaçao customers: All prices above are in USD. For customers based in Curaçao, final invoices will be converted to XCG (Caribbean Guilder) at the applicable exchange rate, and 6% OB (sales tax) will be added to the total.
Search retargeting (RLSA)
Bid higher when previous visitors search again. Recapture high-intent users at the moment they're ready to book.
Display retargeting
Show banner ads across 2M+ websites to visitors who viewed your site. Keep your brand top of mind during the decision phase.
Awareness display
Target travelers by interest and demographics before they even search. Great for seasonal campaigns and new market entry.
Dynamic retargeting
Show personalized ads featuring the exact vehicle category or location the visitor viewed. Highest relevance, highest conversion rate.
Add-on fees are for management only. Display ad spend budget is set separately and billed directly via your Google Ads account.
Account setup (one-time)
New to Google Ads? We handle full account creation, user roles, payment method, conversion tracking, and management access. Required for new accounts.
From $199
Campaign setup (one-time per campaign)
Keyword research, grouping, ad creation, extensions, and first-round feedback. Can be purchased per campaign topic.
From $149 per campaign
Ongoing management (monthly)
Weekly optimization sessions, performance reports, keyword adjustments, bid management, and ad copy updates. Priced per campaign managed.
From $99 per campaign / month
Example total cost breakdown
$500 ad budget + Growth plan (monthly): ~$799/mo total ongoing + $349 one-time setup. At ~610 visitors, that's ~$1.31 per visitor including management.
Setup fees not included in per-visitor cost above.
Want a custom forecast for your business?
We run a free Google Ads Forecast based on your target area, languages, and campaign topics. You'll get estimated monthly impressions, clicks, and cost-per-click before committing to anything.
Request a free forecast →Curaçao customers: All prices are in USD. Invoices issued to Curaçao-based clients will be converted to XCG at the applicable rate, and 6% OB sales tax will be added. We'll always show the exact amounts before invoicing.