Creating scroll-stopping ad visuals no longer has to mean long design cycles or expensive creative resources. Google has introduced a built-in AI Image Editor inside Google Ads that makes it easier for advertisers to create, refine, and optimise visuals in minutes. This update changes how brands approach creative production, especially for teams that need speed without sacrificing quality.
With this new tool, advertisers can fine-tune images directly within the Google Ads platform, removing the need to rely on external design software or constant revisions.
What the AI Image Editor Does
Google’s AI Image Editor allows you to enhance and adapt images quickly so they’re ready for multiple ad formats. The tool uses artificial intelligence to handle common design tasks, helping you produce polished visuals even if you don’t have a design background.
Images can be automatically resized to fit different placements, ensuring consistency across campaigns. The AI also improves lighting, colour balance, and overall clarity, helping visuals look more professional and engaging. Because the editor is built specifically for Google Ads, every image adjustment follows Google’s creative best practices, reducing the risk of underperforming or disapproved ads.
This makes the editor especially useful for small teams, fast-moving campaigns, or businesses that need to launch ads quickly without waiting on creative resources.
Why This Update Is a Big Deal for Advertisers
Visuals play a major role in how people respond to ads. Strong imagery can stop the scroll, communicate value instantly, and encourage users to take action. With AI assisting the creative process, advertisers can test more variations, refine visuals faster, and respond to performance insights in real time.
The result is often better click-through rates, stronger ad relevance, and improved overall campaign performance. Instead of spending hours tweaking designs, you can focus more on strategy, messaging, and optimisation.
Google’s AI Image Editor levels the playing field by giving businesses of all sizes access to professional-quality ad creatives. It saves time, reduces costs, and helps advertisers stay competitive in an increasingly visual advertising landscape.
If you want to get more out of your Google Ads campaigns and fully leverage tools like AI-powered creative optimisation, our team can help you build high-performing ads that convert.
👉 Talk to Core Media about your Google Ads strategy: https://coremedia.team/contact/
